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The Communications Technology Trailhead: Finding the right starting point for your CRM and tech stack journey
The Communications Technology Trailhead: Finding the right starting point for your CRM and tech stack journey
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Presenters: Katie Casseblberry, Meredith Smylie
Overhauling (or implementing!) your organization’s CRM and other communications tech tools feels like climbing a mountain. It’s a steep hike and there are no shortcuts, but there are questions that can help you at least start from the right trailhead. Come explore a framework to help you identify what you need your tools to do, assess potential tech solutions and set them up in a way that gets you the data you need to better engage your audiences.
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