{"product_id":"cafo2026-047","title":"The Communications Technology Trailhead: Finding the right starting point for your CRM and tech stack journey","description":"\u003cb\u003ePresenters: Katie Casseblberry, Meredith Smylie\u003cbr\u003e\u003c\/b\u003e\u003cp\u003eOverhauling (or implementing!) your organization’s CRM and other communications tech tools feels like climbing a mountain. It’s a steep hike and there are no shortcuts, but there are questions that can help you at least start from the right trailhead. Come explore a framework to help you identify what you need your tools to do, assess potential tech solutions and set them up in a way that gets you the data you need to better engage your audiences.\u003c\/p\u003e","brand":"CAFO Download Store","offers":[{"title":"Default Title","offer_id":46377717760186,"sku":"CAFO2026-047","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0028\/2676\/4324\/files\/CAFO2026_Shopify_Tile.png?v=1787065981","url":"https:\/\/shop.cafo.org\/products\/cafo2026-047","provider":"CAFO Store","version":"1.0","type":"link"}